The Costco Test I Failed

In this episode, Bill Leighty makes a confession: he’s known about his hearing loss for years, went to Costco to try hearing aids, lasted twenty uncomfortable minutes, and walked away telling himself they didn’t help. He hadn’t given them a fair chance — and he knew it. In this honest, research-backed conversation, Bill shares what the Johns Hopkins data on hearing loss and dementia finally convinced him to face, and why eighty percent of men who could benefit from hearing aids aren’t wearing them. The Editorial Team at The Encore Project found this one of our most relatable conversations yet.

Insight Map

This episode is about the elaborate justifications men build around the things they’re avoiding — and what it costs them when they do. The Editorial Team at The Encore Project invites you to listen, and to ask yourself honestly: is there something you’ve been pretending not to hear? Visit theencoreproject.org to read the full article and share your own experience in the comments.

Infographic titled 'What You're Missing: The Hidden Cost of Untreated Hearing Loss,' detailing the cognitive risks of avoiding care, the gender care gap affecting men, and how addressing hearing loss protects brain vitality and prevents social isolation.
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The Encore Project Editorial Team

The Encore Project Editorial Team develops research-based articles and practical guidance designed to support senior men navigating life’s second half. Content is created using advanced research tools and AI assistance under the direction and editorial oversight of founder Bill Leighty. Every article is carefully curated to ensure it is relevant, thoughtful, and aligned with The Encore Project’s mission: helping men remain purposeful, engaged, and resourceful in retirement and beyond. The Editorial Team focuses on topics including financial empowerment, creative pursuits, grief and loss, health and wellness, faith, relationships, and lifelong growth.

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